Why we're here
To cultivate places where there is no compromise between taking care of ourselves, each other and the planet.
Housing insecurity, social disconnection and climate change are defining challenges of our time. We believe these challenges can be addressed by rethinking how homes are designed, constructed and lived in.
Every MODEL development is guided by three ambitions:
Community Building
We create secure, long-term rental communities where thoughtfully designed homes and shared spaces foster wellbeing, stability and genuine connection. We achieve this by putting the customer at the centre of everything we do.
Climate Action
We aim to lead the decarbonisation of the built form, using world-leading design principles to reduce the carbon impact of our buildings across their entire lifecycle. We turn this into action by building on best-in-class examples from around the globe.
Design Innovation
We embrace human-centred architecture to create intuitive interiors and purpose-built amenities that support life’s essential rituals. We make this a reality by delivering affordable, life-enriching housing at scale.
Build to Rent 2.0
Build to Rent has proven its viability in Australia. Now, MODEL pioneers a new generation of BTR shaped by the industry’s first movers and our leadership’s experience in PBSA and BTR, designed to scale with greater efficiency and value for residents and investors.
The MODEL Story
Founded by developer, hotelier, and conservationist, Rory Hunter, MODEL began with its purpose and ‘why’ at the core of its reason for being.
Having created the mission-driven real estate group, Song Saa Collective in Cambodia, Rory left South East Asia during the height of Covid on a solo sailing adventure that would bring him home to Australia.
Throughout this journey, his bold determination to continue his commitment to delivering a positive impact for both people and the planet remained steadfast. The key question and motivation that drove Rory’s next steps: Can the built form help solve the housing, mental health, and climate crises in Australia?
That question quickly turned into action. Rory assembled a team of experts across finance, development, and operations, united by their drive to build better. They shared ideas, combined connections and created MODEL.
Rory’s white paper, Tomorrow’s Too Late, published in October 2023, presents an undeniable case for regenerative decarbonisation in build-to-rent developments. The ideas within are the road map for MODEL to lead the decarbonisation of the built form.
“This next decade is the decade to deliver on addressing long term challenges like climate change and ecosystems collapse and I believe my greatest contribution can be in a country where the frameworks, policies, and institutions have the capacity to amplify ideas and entrepreneurship.”
– Rory Hunter – Middle of the Pacific Ocean, May 2020
Find out how
Meet the team
The future is calling. Will you join us in answering?